When you are in business, you had better use social media or you might as well pack it in. That’s right, it is that important because it can help you land more sales, get more exposure, generate more leads, and use real estate CRM to nurture these potential clients.
Let’s face it; many people use mobile devices, so there is more access to the Internet and social media unlike a few years ago. The use of social media can be a game changer.
Those who know how to harness its power will reap the benefits. Do you want to be one of them? Well, as a real estate agent, your answer should be a resounding “yes”. Here is a simple guide on how to use social media, (concentrating on Facebook) if you are a real estate agent, so let’s take a look.
1. Connect With Clients & Their Families
You can use Facebook for friends and family, as you probably know, but you can use this platform to try and connect with friends and family of your clients. It is almost like word of mouth marketing, which is more trustworthy. Set yourself up with a new Facebook page. Remember, do not use your own personal page. It has to be strictly a business page. This way, you will have business features that can be invaluable. For example, you could run contests which is always a popular thing.
2. Showcase Your Knowledge
You can make posts about your neighbourhood and show listings as well. Not only does this market your area, it will make you look knowledgeable about where you are selling. It can also let your passion shine through. Sometimes, there might be something being built, for example, a community centre. You can put up a post about it. You can explain how it is a welcome change that the community is looking forward to.
3. Make Use Of Images
You need to make posts attractive and exciting. That means, you have to make use of images. Remember that saying about a picture painting a thousand words? Use images; it has been proven to be more effective than just posting a bunch of words. People will notice it more and it will get more clicks.
4. Post About Events
You can place posts about events in your city There could be upcoming and exciting events in your city or perhaps even in the neighbourhood. These posts will gain more traffic and clicks because people are interested in these. They are more than likely going to visit these events. When you make these posts, ask questions. This will cause a lot of engagement, which is what you want.
5. Have Contests
If you want engagement, boy are you going to get it with this method! This is a great way to have fun with your fans. Contests can also help you to build greater relationships with your clients. To run such contests, you would need to use a Facebook Contest App, but it is truly worth it.
Make sure to post your listings too. Also, make sure to show that you care about your clients. After all, when you are face to face, you need to do this, so why not do the same on your Facebook page? You can also use Facebook to place geo-targeted ads. If you learn to use this tool, you can build leads, close sales and do many other things to increase your business and have some fun too.