6 Retail Strategies to Make Your Products Fly Off the Shelf

In a successful store, the retail display solutions, storage, lighting, workspaces and other elements all work together perfectly. Every successful retail formula is a little bit different, but selecting the right furniture and shelving units is crucial to making your store shine.

1. Get inspired and have fun

When selecting retail display shelving, you should be able to get inspired and have some fun. You want to create a unique concept and identity that represents the idea behind your product or service. Whether minimalist, trendy, practical, or surprising, retail shelving exists to suit your needs.

2. Picking the right one

Of course, with so many options, it can be overwhelming. It is a good idea to start off with a few guiding questions that can help you help you make your decision. If you need a specialty display of some kind (refrigerated, jewelry, wine), then picking your displays is easier, because your options are very specific and limited. Once you have determined the material and overall look you need, you are pretty much set to go out and find a display that fits.

3. Think functionality first

First and foremost, you need to make sure that your shelving material can withstand the weight you intend to put on it. To determine this, you need to take into account both the individual and collective item weight. Make sure you do your math properly and that when in doubt, you always take more support over less.

Material is also important to take into account. Will the specific product you’re intending to place on the shelve have an impact on the material it is made of? Products with sharp or rough edges (scissors, tools, metal/ceramic decor, metal/wood storage bins) should probably not be placed directly on wood shelving, because they will cause scratches and damage to the finish. Just think ahead, you do not want to be repainting, refinishing, or replacing your shelving a year after you bought it.

4. Will this display highlight my product and brand?

In addition to functionality, material is also important when it comes to highlights your product and branding. By matching your display material to your product and overall brand, you ensure the communication of a consistent message throughout your store. The kind of material your displays are made of can communicate a lot about your brand.

5. Think in terms of association

If you are looking to create an air of sophistication and luxury, glass can go a long way to emphasize the quality and delicate details of your product. If you would like to accentuate the environmentally conscious or artisan driven nature of what you are selling, hardwood can lend itself to casting an earthy and classic aura.

For some products, function and efficiency are key, in which case painted steel or metal are probably going to be your materials of choice. That being said, brushed and painted steel can also create a sleek minimalist effect and are used often in fashion stores and interior design furnishing stores.

6. Growth and expansion

Generally speaking, all stores hope to grow. That is why it is important that your displays be compatible with store expansion and growth. It is not very cost effective or practical to buy new displays every couple of years. When deciding on the right shelving, you want to consider a few key things if you plan to grow. Adjustability, versatility, and transportability are all important. Taking these factors into account mean you will be able to adapt to changing product lines and new inventory, accommodate a wide variety of different products, and easily change the layout of your store.

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